Conferences: Employers vs. Employees
There are many employers that are hesitant to send their employees to conferences. For one, it’s a big expense. Secondly, many companies worry about showing their employees another business that they might like better (rather than focusing on being a better company!)
As an employee though, it’s a great experience to expand your horizons and discover new opportunities for growth individually and within your role.
For some, networking is a challenge. A great way to strike up a conversation is to ask someone what they’re working on. Not only will you break the ice and get the conversation going you’ll also be able to discern if you could somehow be of service to them or if they can be of service to you.
Sean did a presentation at FinCon this year based on his networking from previous work. The focus for his talk was on Mastermind Groups, how to run them and get the most out of them, and how they can help people grow their business. This stems from his project Mastermind Hunt with Eric Rosenberg, who joined him for the talk.
It’s always a good experience getting out of your comfort zone and doing a presentation, and it can lead to opportunities for revenue. Repurpose your content to create paid public speaking opportunities or to create an Udemy course or lead magnet.
Kevin attended a presentation by John Sonmez who shared a lot of valuable information about creating content. Essentially, if you can create content with the enthusiasm of procreating bunnies, you can become prolific in your branding. When creating content, you want to put out “home run content” that are high in quality, that you want to go viral. The rest of the focus should be on constant content creation, with the idea that you create enough content that you can’t be ignored.
Remember, it’s not about being perfect. It’s about being noticed and being authentic.
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Disclaimer: Kevin and Sean are not professional financial advisors. Do not take any advice they give without first speaking with a professional and performing your own due diligence.