Episode 119: Wondering how to start a business on a budget? We’ve got you covered.
On today’s episode of 2 Frugal Dudes, we’re talking about starting a business on a shoestring budget with Bobby Warren, a formerly Associated Press award-winning journalist that left the industry to start an SEO and content creation business.
Bobby has always been a dreamer. He made the decision to become an entrepreneur and launched a free newsletter. The day he launched was the same day another free newspaper in the county launched as well. (First tip to starting a business on a budget: do market research). He ended up losing a lot of money and returning to journalism.
Family health issues arose, the great recession happened, and things got more challenging for Bobby and his wife Wendi. Around that time, they discovered Dave Ramsey and changed their life.
Starting a Business on a Budget
Bobby’s journey into starting a business stemmed from his wife’s passion for blogging. He attended a conference with her where he started to learn about content marketing and SEO, and the important role they play in modern business.
Bobby started by taking a course teaching him how to do an SEO audit, evaluating the content and technical components that impact search engine rankings.
He started by offering these audits to businesses with the plan to launch his business in January 2017. At this time, his employer was sold to a larger media conglomerate that had a non-compete put in place. About nine months later, he decided to make the leap and Wooster Media Group was born.
Talk About Your Business
When starting a business on a budget, you should start talking about your idea as soon as possible. Tell everyone what you’re planning on doing before you start doing it. Networking is your best friend for starting a business on a budget and serves as a form of market research.
Validate Your Idea
Take time to validate your idea. In addition to talking about your business, find out who is willing to pay, what they’re willing to pay, etc. Ask for feedback and share your knowledge.
Create Strategic Partnerships
Look for competitors and similar services in your area. Rather than building silos, find ways to work together or refer people to one another. For example, Bobby works with marketing businesses that don’t focus on SEO and social media marketers that work in other industries.
What is SEO?
SEO is short for “Search Engine Optimization.” Essentially, SEO entails creating content that offers what Google requires to rank your content high on their results page. It includes everything from keywords to backlinks.
When starting an online business, SEO and high-quality content creation should be a priority as it allows you to reach more people without paying for ads.
Get the Free SEO Content Guide
Get some of Bobby’s expertise from his SEO content guide, free for 2 Frugal Dudes listeners. Grab your copy here.